The City of Adel is looking to re-brand themselves in 2015, as they recently debuted a new logo, tagline and narrative.

A Branding Committee working with Webspec Design to develop the new brand and tell the story of who they are, what they stand for and where the intend to go in the future.

The new tagline is “Adel Thrive With Us”.  It was chosen “because it represents a feeling of inclusiveness, growth and excitement”, which is what the committee says encompasses how they feel as a community about Adel.  The logo includes some of the city’s historic brick streets, while pointing upward and forward toward future goals and growth.

The purpose of the new brand is to celebrate and highlight residents, promote business and welcome visitors.  The committee says they want all audiences to know that Adel is not just a place to live, work or visit, it’s a place you can thrive.